Xinwang wallpaper officially released Disney serie

2022-07-22
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On October 13, Shanghai Xinwang wallpaper Co., Ltd. officially released its new Disney series wallpapers in autumn 2016 in Shanghai Mandarin Oriental, and the new products were officially authorized by Disney, including Disney Princess series, classic childlike series...

on October 13, Shanghai Xinwang wallpaper Co., Ltd. officially released its new Disney series wallpapers in autumn 2016 in Shanghai Mandarin Oriental, and the new products were officially authorized by Disney, Including 11 Disney Princess series, classic childlike innocence series, Pixar series and marvel series. Kang Jiaxiang, general manager of Xinwang, announced on the spot that he would take the lead in pre-sale on tmall platform at 0:00 on October 21, warming up for the upcoming double 11

witnessed by more than 30 media across the country, Hu Xiaoxi, executive director of household and electronic products of the consumer goods department in China of Disney (China) Co., Ltd., orange long, a representative of tmall home decoration, and Kang Jiaxiang, general manager of Xinwang, jointly launched the launch ceremony of this new product

11 Disney new products lead the new trend of wall art and home furnishing

▲ Hu Xiaoxi, executive director of home furnishing and electronic products of Disney's consumer goods department in China, made a speech

"every child's and parents are very looking forward to living in Disney's magical world. Now Disney's well-known animation stars will appear on Xinwang's wall wallpaper products, bringing users the most relevant experience and touch." Hu Xiaoxi said that she also hopes to bring different entertainment to children and parents through this cooperation. She also hopes that Disney wall children's products will become a market vane and have a good harvest in consumption and public praise. "

▲ tmall home decoration representative Mr. orange long delivered a speech

▲ Mr. Kang Jiaxiang, general manager of Xinwang wallpaper, delivered a speech

Kang Jiaxiang said that there are 11 new Disney products released this time. After that, Xinwang will launch a number of new Disney products according to the market trend and the future Disney films, so as to bring users a new trend of "attentive entertainment" wall art home. Not only online, Xinwang's 500 offline stores will also carry out linkage promotions to prepare rich gifts and package discounts for all customers who come to the store to experience. "Xinwang hopes to drive the upgrading of the whole brand, products and channels with high-quality products and services." Kang Jiaxiang said

focus on the young group to develop the children's market

▲ the classic childlike series and Pixar Series in Xinwang's new products

traditionally, the children's market is a niche market in the wallpaper industry. However, with the implementation of the two-child policy, the improvement of housing conditions, the penetration of fashion culture into the home market and other comprehensive factors, the scale of this market is growing. With excellent environmental protection, wallpaper products have always been the mainstream choice of children's room and youth room wall products in foreign countries. In China, due to the homogeneity of pattern, multiple links and standards in sales and construction, and opaque prices, users have doubts and hesitations when choosing wallpaper products for children's rooms

▲ Disney Princess series in Xinwang's new products

Xinwang joins hands with Disney to solve these problems from the source. Classic characters, optimistic and upward value orientation, and a keen sense of fashion have all kept Disney, a super IP, strong vitality and market appeal. This time, the cooperation between Xinwang and Disney will create a personalized and innovative home space for young users with authentic Disney elements

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